High Schools, Colleges, and Universities
Every year, about 3.7 million students graduate high school, almost all of whom are eligible voters. More than 20 million students study at a higher education institution every year, almost all of whom are also eligible voters. In 2018, more than 40% of college students voted, mostly for the first time. This represented a 26 percentage point increase from 2014. When presented with the opportunity, students and young people are inspired and want to be engaged. There is a lack of support for leaders on campus in a sustainable way.
Our campus organizing program also manages our athletics program, where we partner with college and professional athletics programs to register student-athletes and other young people.
Go Everywhere. Meet Everyone.
Using the Secure the Ballot toolkit developed for our campus program, we will also have well-integrated efforts in rural communities, which rarely see sustained, nonpartisan voter engagement efforts.
Every Person Online is a Potential Voter Offline
Our digital efforts are anchored in the notion that every person online is a real person offline, and that person can and should be a voter. We need to truly meet every voter where they already are, and for most young voters, that includes the digital space.
